Glenmorangie

The good folks at Glenmorangie have a new website to accompany the launch of their new branding.

The new bottles look spectacular! They feel both modern and more "upscale" than the traditional whisky bottle. Similar in feel to Cognac bottles, but stronger and bolder. I am very pleased with the ongoing brand improvements by many of the whisky brands.

The website, however, has some problems. It is visually lovely, but uses a lot of Flash and the Flash takes forever to load. Not sure what they have done to make it all that slow, but it drags on with every screen change. If they had  just created one single Flash page and then embedded everything within it the experience would be much better.

I am intrigued by their "Kaleidoscope" for describing the flavors of whisky, but everything renders so slowly that it is not worthwhile. But, the lips in the picture are amazing.

Enjoy.