The latest issue of Whisky magazine has a nice article about labels and packaging for Whisky and the impact it has on purchase and perception. As a marketer I am keenly aware of the value of good packaging and overall design. It is great to see such a traditional product being dressed up a little.
I really like the new bottle and label for Highland Park, which they point out as well. The Whisky has an ad on the back cover that shows off the product. Looks traditional yet modern, something difficult to pull off. Check out the info on their site.
Thursday, May 31, 2007
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